Corporate Governance

Board of Directors

The company board of directors composition was set in its meeting celebrated on February the 15th, 2021, as follows:

  • 1. ATLAS HOLDINGS EUROPE, S.L.

    Mr. Estanislao Martinez

    President

  • 2. Mr. Francisco Sanz Sanchez

    CEO

  • 3. Mr. Esteban Hernandez

    Vocal

Directors and Management Team

  • Mr. Estanislao Martinez

    President and Co-founder

    As ATLAS HOLDINGS representative is the President of the Board of Directors and Co- founder of IMPULSE.

    He is also President of ATLAS HOLDINGS, a Family Office with corporate headquarters in Monterrey (Mexico), New York (USA) and Madrid (Spain). The family office motto is “We only invest in ventures we understand, manage and operate”. Atlas’ boutique investment division includes projects from different industries including Real Estate, Automotive, Health and Beauty, Education and Technology (Edutech) amongst others.

    Mr. Martínez is experienced in Corporate Finance, M&A, Startup Development, Growth and International Expansion, Trade, Construction and Project Management. He holds education in St John’s Military Academy, ITESM, Business Administrator, UR University, Harvard Business School online, Rice Business (Jones Graduate School of Business) and YALE University online.

  • Mr. Francisco Sanz Sanchez

    CEO & Managing Director

    He is Founder & Managing Partner at Wolfex Corporation, an International M&A and Financial Consulting Firm with several offices, among others, in Spain, France, Mexico and USA. He has held management positions in several Companies for over 15 years, and he has served in executive or independent positions on boards of directors of private and listed companies, as well as in Audit Committees. He has worked in corporate finance and M&A in Investment Funds with the position of Associate or Partner.

    He holds a Bachelor Degree in Economics and Law from Rey Juan Carlos University and Master’s Degree in Financial Management, MBA and Corporate Finance M&A from IEB. He is a Lecturer in the Master’s Degree in Economics and Business, preparing courses for the Institute of Chartered Accountants. Economist, member of the REA and the AECA (Spanish Association of Accounting and Auditing), as well as the ASSET (Spanish Association of Corporate Financiers). He is expert in corporate finance, business and expansion plans, and financial analysis, among others.

  • Mr. Sebastian Santos

    COO & Co-founder

    Holds more than 20 years of experience in the Fitness Industry, developing fitness programs. He is an IGFI cofounder. He has a vast experience in personal and group training, developing and leading the launch of several fitness products, and content creation. He is a Master EMS Fitness certified specialist with 10 years of experience as a Group Fitness Trainer at Equinox. Mr. Santos holds a Bachelor Degree in Physiology (INEF National Institute of Physical Education, Argentina).

  • Mr. Oswaldo Akat Noriega de Hoyos

    Deputy COO & Operating Compliance Officer

    At the company, he is focused on administrative and commercial processes, with experience in creating organizational structures and carrying out management plans, as well as employee training. He is also experienced in markets opportunities research and development of products and / or services in the preparation and assembly of projects. Mr. Oswaldo has more than 15 years of experience in the fitness market and in the survey of supply chain diagnostics and the application of new automation technologies, based on ECR models (Efficient Consumer Response) and SCM (Supply Chain Management). Education: Business Administration by Pontificia Bolivariana University and Logistics Specialist by University of Medellin.

  • Mr. Alvaro Salim

    Fitness Programs Creation Specialist

    He is in charge as well, of all Streaming content for Impulse 2.0. He is a Master EMS trainer, content creator and master EMS fitness certified specialist, with experience in the production of fitness DVD home training videos. He is currently the manager of two Miami IMPULSE Studios. He has a TV Production associates degree by the Universidad Cooperativa de Colombia, Group Fitness Instructor (ISAT) and a Certified Personal Trainer by AFFA.

  • Mr. Esteban Hernandez

    CTO

    He is in charge of all software development and responsible of UX Design and the Impulse 2.0 market place. Mr. Hernandez designs software solutions and manages companies in different industries, he has been Head Manager for over 20 years at ATLAS HOLDINGS, overseeing 15+ projects in Real Estate, Retail, Health and Beauty, Construction amongst others. He is Software Engineer by Universidad Autonoma de Coahuila.

  • Mrs. Sylvia Izaguirre

    Marketing Manager

    Also in charge of the Communication area, specialist in the development and expansion of different companies. Based in Mexico and in charge of Mexico’s Studios as well as the LATAM Manager. She has experience in business management, marketing, staff restructuring and logistics. In addition, she is specialized in implementing operating controls and ratios, with international experience. She holds a Business Management Mayor from ITESM University.

  • Miss. Alicia Martinez

    Social Media Responsible

    She is in charge of supervising the correct use of corporate branding protocols, presentation designs and communication. Her education has been at Aventura waterways, in Miami, International College School in Madrid, College Saint-Bernard Canada, Dwight School in New York and currently at Richmond University, Virginia.